Books Professional & Technical

Thursday, July 28, 2011

Check Out THE GODFATHER

THE GODFATHER Review

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Monday, July 25, 2011

Check Out HBR's 10 Must Reads on Change for $10.80

HBR's 10 Must Reads on Change Review

HBR's 10 Must Reads on Change Feature

ISBN13: 9781422158005
Condition: New
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HBR's 10 Must Reads on Change Overview

Most company's change initiatives fail. Yours don't have to.

If you read nothing else on change, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

HBR's 10 Must Reads on Change will inspire you to:

- Lead change through eight critical stages
- Establish a sense of urgency
- Overcome addiction to the status quo
- Mobilize commitment
- Silence naysayers
- Minimize the pain of change
- Concentrate resources
- Motivate change when business is good

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Sunday, July 24, 2011

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The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good Review

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good Overview

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions.

Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

As he did in his award-winning book, The Accidental Mind, Linden combines cutting-edge science with entertaining anecdotes to illuminate the source of the behaviors that can lead us to ecstasy but that can easily become compulsive. Why are drugs like nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants been such a disappointment? The Compass of Pleasure concludes with a provocative consideration of pleasure in the future, when it may be possible to activate our pleasure circuits at will and in entirely novel patterns.

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Saturday, July 23, 2011

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Quantum Man: Richard Feynman's Life in Science (Great Discoveries) Review

Quantum Man: Richard Feynman's Life in Science (Great Discoveries) Overview

A gripping new scientific biography of the revered Nobel Prize–winning physicist (and curious character).

Perhaps the greatest physicist of the second half of the twentieth century, Richard Feynman changed the way we think about quantum mechanics, the most perplexing of all physical theories. Here Lawrence M. Krauss, himself a theoretical physicist and best-selling author, offers a unique scientific biography: a rollicking narrative coupled with clear and novel expositions of science at the limits. An immensely colorful persona in and out of the office, Feynman revolutionized our understanding of nature amid a turbulent life. Krauss presents that life—from the death of Feynman’s childhood sweetheart during the Manhattan Project to his reluctant rise as a scientific icon—as seen through the science, providing a new understanding of the legacy of a man who has fascinated millions. An accessible reflection on the issues that drive physics today, Quantum Man captures the story of a man who was willing to break all the rules to tame a theory that broke all the rules.

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Friday, July 22, 2011

Check Out The Investment Answer for $8.00

The Investment Answer Review

The Investment Answer Overview

What if there were a way to cut through all the financial mumbo-jumbo? Wouldn’t it be great if someone could really explain to us—in plain and simple English—the basics we must know about investing in order to insure our financial freedom?

At last, here’s good news.

Jargon-free and written for all investors—experienced, beginner, and everyone in between—THE INVESTMENT ANSWER distills the process into just five decisions—five straightforward choices that can lead to safe and sound ways to manage your money.

When Wall Street veteran Gordon Murray told his good friend and financial advisor, Dan Goldie, that he had only six months to live, Dan responded, “Do you want to write that book you’ve always wanted to do?” The result is this eminently valuable primer which can be read and understood in one sitting, and has advice that benefits you, not Wall Street and the rest of the traditional financial services industry.

THE INVESTMENT ANSWER asks readers to make five basic but key decisions to stack the investment odds in their favor. The advice is simple, easy-to-follow, and effective, and can lead to a more profitable portfolio for every investor. Specifically:

Should I invest on my own or seek help from an investment professional?
How should I allocate my investments among stocks, bonds, and cash?
Which specific asset classes within these broad categories should I include in my portfolio?
Should I take an actively managed approach to investing, or follow a passive alternative?
When should I sell assets and when should I buy more?

In a world of fast-talking traders who believe that they can game the system and a market characterized by instability, this extraordinary and timely book offers guidance every investor should have.

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Thursday, July 21, 2011

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The Eagle Has Landed (English Library) Review

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Monday, July 18, 2011

Check Out Liar's Poker: Rising Through the Wreckage on Wall Street for $6.19

Liar's Poker: Rising Through the Wreckage on Wall Street Review

Liar's Poker: Rising Through the Wreckage on Wall Street Overview

In fiction there was Bonfire of the Vanities; in reality, there is Liar's Poker--the fascinating insider's account of what really happens on Wall Street. This irreverent and hilarious birds-eye view of Wall Street's heyday will appeal to anyone intrigued by the allure of million dollar deals. Now in trade paper. First serial to Manhattan Inc.

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Saturday, July 16, 2011

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How We Decide Review

How We Decide Overview

Since Plato, philosophers have described the decision aking process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer show how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

How We Decide Specifications

Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

A Q&A with Jonah Lehrer, Author of How We Decide

Q: Why did you want to write a book about decision-making?

A: It all began with Cheerios. I'm an incredibly indecisive person. There I was, aimlessly wandering the cereal aisle of the supermarket, trying to choose between the apple-cinnamon and honey-nut varieties. It was an embarrassing waste of time and yet it happened to me all the time. Eventually, I decided that enough was enough: I needed to understand what was happening inside my brain as I contemplated my breakfast options. I soon realized, of course, that this new science of decision making had implications far grander than Cheerios.

Q: What are some of those implications?

A: Life is ultimately just a series of decisions, from the mundane (what should I eat for breakfast?) to the profound (what should I do with my life?). Until recently, though, we had no idea how our brain actually made these decisions. As a result, we relied on untested assumptions, such as the assumption that people were rational creatures. (This assumption goes all the way back to Plato and the ancient Greeks.) But now, for the first time in human history, we can look inside our mind and see how we actually think. It turns out that we weren't designed to be rational or logical or even particularly deliberate. Instead, our mind holds a messy network of different areas, many of which are involved with the production of emotion. Whenever we make a decision, the brain is awash in feeling, driven by its inexplicable passions. Even when we try to be reasonable and restrained, these emotional impulses secretly influence our judgment. Of course, by understanding how the human mind makes decisions--and by learning about the decision-making mistakes that we're all vulnerable to--we can learn to make better decisions.

Q: Can neuroscience really teach us how to make better decisions?

A: My answer is a qualified yes. Despite the claims of many self-help books, there is no secret recipe for decision-making, no single strategy that can work in every situation. The real world is just too complex. The thought process that excels in the supermarket won't pass muster in the Oval Office. Therefore natural selection endowed us with a brain that is enthusiastically pluralist. Sometimes we need to reason through our options and carefully analyze the possibilities. And sometimes we need to listen to our emotions and gut instinct. The secret, of course, is knowing when to use different styles of thought--when to trust feelings and when to exercise reason. In my book, I devoted a chapter to looking at the world through the prism of the game of poker and found that, in poker as in life, two broad categories of decisions exist: math problems and mysteries. The first step to making the right decision, then, is accurately diagnosing the problem and figuring out which brain system to rely on. Should we trust our intuition or calculate the probabilities? We always need to be thinking about how we think.

Q: Are you a good poker player?

A: When I was in Vegas, hanging out with some of best poker players in the world, I convinced myself that I'd absorbed the tricks of the trade, that I could use their advice to win some money. So I went to a low-stakes table at the Rio, put 0 on the line, and waited for the chips to accumulate. Instead, I lost all my money in less than an hour. It was an expensive but valuable lesson: there's a big difference between understanding how experts think and being able to think like an expert.

Q: Why write this book now?

A: Neuroscience can seem abstract, a science preoccupied with questions about the cellular details of perception and the memory of fruit flies. In recent years, however, the field has been invaded by some practical thinkers. These scientists want to use the nifty experimental tools of modern neuroscience to explore some of the mysteries of everyday life. How should we choose a cereal? What areas of the brain are triggered in the shopping mall? Why do smart people accumulate credit card debt and take out subprime mortgages? How can you use the brain to explain financial bubbles? For the first time, these incredibly relevant questions have rigorously scientific answers. It all goes back to that classical Greek aphorism: Know thyself. I'd argue that the discoveries of modern neuroscience allow us to know ourselves (and our decisions!) in an entirely new way.

Q:How We Decide draws from the latest research in neuroscience yet also analyzes some crucial moments in the lives of a variety of "deciders," from the football star Tom Brady to a soap opera director. Why did you take this approach?

A: Herbert Simon, the Nobel Prize-winning psychologist, famously compared our mind to a pair of scissors. One blade, he said, represented the brain. The other blade was the specific environment in which our brain was operating. If you want to understand the function of scissors, Simon said, then you have to look at both blades simultaneously. What I wanted to do in How We Decide was venture out of the lab and into the real world so that I could see the scissors at work. I discuss some ingenious experiments in this book, but let's face it: the science lab is a startlingly artificial place. And so, wherever possible, I tried to explore these scientific theories in the context of everyday life. Instead of just writing about hyperbolic discounting and the feebleness of the prefrontal cortex, I spent time with a debt counselor in the Bronx. When I became interested in the anatomy of insight (where do our good ideas come from?) I interviewed a pilot whose epiphany in the cockpit saved hundreds of lives. That's when you really begin to appreciate the power of this new science--when you can use its ideas to explain all sorts of important phenomena, such as the risky behavior of teenagers, the amorality of psychopaths, and the tendency of some athletes to choke under pressure.

Q: What do you do in the cereal aisle now?

A: I was about halfway through writing the book when I got some great advice from a scientist. I was telling him about my Cheerios dilemma when he abruptly interrupted me: "The secret to happiness," he said,"is not wasting time on irrelevant decisions." Of course, this sage advice didn't help me figure out what kind of cereal I actually wanted to eat for breakfast. So I did the only logical thing: I bought my three favorite Cheerios varieties and combined them all in my cereal bowl. Problem solved.

(Photo © Nina Subin, 2008)

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Thursday, July 14, 2011

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Write Great Fiction - Plot & Structure Review

Write Great Fiction - Plot & Structure Overview

Fiction writers can now learn to craft an engaging plot with this new book from the best-selling author and columnist.James Scott Bell offers clear, concise information that will help you create a believable and memorable plot including techniques for crafting strong beginnings, middles and endings, with easy to understand plotting diagrams and charts.

Bell also provides brainstorming techniques for developing original plot ideas and tips and tools for correcting common plot problems.

The Write Great Fiction series will cover all the essentials for writing fiction, including dialogue, characters, viewpoint, setting, description and more. Be sure to look for all the books in this new series from Writer's Digest Books!

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Tuesday, July 12, 2011

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The Thank You Economy Review

The Thank You Economy Overview

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

The Thank You Economy Specifications

Amazon Exclusive: Gary Vaynerchuk on The Thank You Economy

The Thank You Economy is much more than saying "thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.

I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up.

What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it.

There is enormous ROI in social media. It's like my famous saying though, "What's the ROI of your mother?" The data isn't as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.

This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I've been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.

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Saturday, July 9, 2011

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Cloudy Jewel Review

Cloudy Jewel Overview

From Content: “Well, all I’ve got to say, then, is, you’re a very foolish woman!” Ellen Robinson buttoned her long cloak forcefully, and arose with a haughty air from the rocking-chair where she had pointed her remarks for the last half-hour by swaying noisily back and forth and touching the toes of her new high-heeled shoes with a click each time to the floor. Julia Cloud said nothing. She stood at the front window, looking out across the sodden lawn to the road and the gray sky in the distance. She did not turn around to face her arrogant sister. “What I’d like to know is what you do propose to do, then, if you don’t accept our offer and come to live with us? Were you expecting to keep on living in this great barn of a house?” Ellen Robinson’s voice was loud and strident with a crude kind of pain. She could not understand her sister, in fact, never had. She had thought her proposition that Julia come to live in her home and earn her board by looking after the four children and being useful about the house was most generous. She had admired the open-handedness of Herbert, her husband, for suggesting it. Some husbands wouldn’t have wanted a poor relative about. Of course Julia always had been a hard worker; and it 8 would relieve Ellen, and make it possible for her to go around with her husband more. It would save the wages of a servant, too, for Julia had always been a wonder at economy. It certainly was vexing to have Julia act in this way, calmly putting aside the proposition as if it were nothing and saying she hadn’t decided what she was going to do yet, for all the world as if she were a millionaire! “I don’t know, Ellen. I haven’t had time to think. There have been so many things to think about since the funeral I haven’t got used yet to the idea that mother’s really gone.” Julia’s voice was quiet and controlled, in sharp contrast with Ellen’s high-pitched, nervous tones. “That’s it!” snapped Ellen. “When you do, you’ll go all to pieces, staying here alone in this great barn. That’s why I want you to decide now. I think you ought to lock up and come home with me to-night. I’ve spent just as much time away from home as I can spare the last three weeks, and I’ve got to get back to my house. I can’t stay with you any more.” “Of course not, Ellen. I quite understand that,” said Julia, turning around pleasantly. “I hadn’t expected you to stay. It isn’t in the least necessary. You know I’m not at all afraid.” “But it isn’t decent to leave you here alone, when you’ve got folks that can take care of you. What will people think? It places us in an awfully awkward position.” “They will simply think that I have chosen to remain in my own house, Ellen. I don’t see anything strange or indecent about that.” Julia Cloud had turned about, and was facing her sister calmly now. Her quiet voice seemed to irritate Ellen. “What nonsense!” she said sharply. “How exceedingly childish, letting yourself be ruled by whims, when common sense must show you that you are wrong. I wonder if you aren’t ever going to be a woman.” Ellen said this word “woman” as if her sister had already passed into the antique class and ought to realize it. It was one of the things that hurt Julia Cloud to realize that she was growing old apparently without the dignity that belonged to her years, for they all talked to her yet as if she were a little child and needed to be managed. She opened her lips to speak, but thought better of it, and shut them again, turning back to the window and the gray, sodden landscape. “Well, as I said before, you’re a very foolish woman; and you’ll soon find it out. I shall have to go and leave you to the consequences of your folly. "

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Sunday, July 3, 2011

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Stumbling on Happiness Review

Stumbling on Happiness Feature

ISBN13: 9781400077427
Condition: New
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Stumbling on Happiness Overview

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • Why do dining companions insist on ordering different meals instead of getting what they really want? • Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.

Stumbling on Happiness Specifications

Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting? It is! But just to be sure, we asked bestselling author (and master of the quirky and interesting) Malcolm Gladwell to read Stumbling on Happiness, and give us his take. Check out his review below. --Daphne Durham

Guest Reviewer: Malcolm Gladwell

Malcolm Gladwell is the author of bestselling books Blink and The Tipping Point, and is a staff writer for The New Yorker.

Several years ago, on a flight from New York to California, I had the good fortune to sit next to a psychologist named Dan Gilbert. He had a shiny bald head, an irrepressible good humor, and we talked (or, more accurately, he talked) from at least the Hudson to the Rockies--and I was completely charmed. He had the wonderful quality many academics have--which is that he was interested in the kinds of questions that all of us care about but never have the time or opportunity to explore. He had also had a quality that is rare among academics. He had the ability to translate his work for people who were outside his world.

Now Gilbert has written a book about his psychological research. It is called Stumbling on Happiness, and reading it reminded me of that plane ride long ago. It is a delight to read. Gilbert is charming and funny and has a rare gift for making very complicated ideas come alive.

Stumbling on Happiness is a book about a very simple but powerful idea. What distinguishes us as human beings from other animals is our ability to predict the future--or rather, our interest in predicting the future. We spend a great deal of our waking life imagining what it would be like to be this way or that way, or to do this or that, or taste or buy or experience some state or feeling or thing. We do that for good reasons: it is what allows us to shape our life. And it is by trying to exert some control over our futures that we attempt to be happy. But by any objective measure, we are really bad at that predictive function. We're terrible at knowing how we will feel a day or a month or year from now, and even worse at knowing what will and will not bring us that cherished happiness. Gilbert sets out to figure what that's so: why we are so terrible at something that would seem to be so extraordinarily important?

In making his case, Gilbert walks us through a series of fascinating--and in some ways troubling--facts about the way our minds work. In particular, Gilbert is interested in delineating the shortcomings of imagination. We're far too accepting of the conclusions of our imaginations. Our imaginations aren't particularly imaginative. Our imaginations are really bad at telling us how we will think when the future finally comes. And our personal experiences aren't nearly as good at correcting these errors as we might think.

I suppose that I really should go on at this point, and talk in more detail about what Gilbert means by that--and how his argument unfolds. But I feel like that might ruin the experience of reading Stumbling on Happiness. This is a psychological detective story about one of the great mysteries of our lives. If you have even the slightest curiosity about the human condition, you ought to read it. Trust me. --Malcolm Gladwell

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Check Out The Untroubled Mind for $0.00

The Untroubled Mind Review

The Untroubled Mind Overview

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

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Check Out The Drunkard's Walk: How Randomness Rules Our Lives (Vintage) for $6.15

The Drunkard's Walk: How Randomness Rules Our Lives (Vintage) Review

The Drunkard's Walk: How Randomness Rules Our Lives (Vintage) Feature

ISBN13: 9780307275172
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The Drunkard's Walk: How Randomness Rules Our Lives (Vintage) Overview

With the born storyteller's command of narrative and imaginative approach, Leonard Mlodinow vividly demonstrates how our lives are profoundly informed by chance and randomness and how everything from wine ratings and corporate success to school grades and political polls are less reliable than we believe.

By showing us the true nature of chance and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives us the tools we need to make more informed decisions. From the classroom to the courtroom and from financial markets to supermarkets, Mlodinow's intriguing and illuminating look at how randomness, chance, and probability affect our daily lives will intrigue, awe, and inspire.

The Drunkard's Walk: How Randomness Rules Our Lives (Vintage) Specifications

Amazon Guest Review: Stephen Hawking
Published in 1988, Stephen Hawking’s A Brief History of Time became perhaps one of the unlikeliest bestsellers in history: a not-so-dumbed-down exploration of physics and the universe that occupied the London Sunday Times bestseller list for 237 weeks. Later successes include 1995’s A Briefer History of Time, The Universe in a Nutshell, and God Created the Integers: The Mathematical Breakthroughs that Changed History. Stephen Hawking is Lucasian Professor of Mathematics at the University of Cambridge.

In The Drunkard’s Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

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Saturday, July 2, 2011

Check Out The Social Animal: The Hidden Sources of Love, Character, and Achievement for $10.80

The Social Animal: The Hidden Sources of Love, Character, and Achievement Review

The Social Animal: The Hidden Sources of Love, Character, and Achievement Overview

#1 NEW YORK TIMES BESTSELLER

With unequaled insight and brio, New York Times columnist David Brooks has long explored and explained the way we live. Now Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life. This is the story of how success happens, told through the lives of one composite American couple, Harold and Erica. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to old age, illustrating a fundamental new understanding of human nature along the way: The unconscious mind, it turns out, is not a dark, vestigial place, but a creative one, where most of the brain’s work gets done. This is the realm where character is formed and where our most important life decisions are made—the natural habitat of The Social Animal. Brooks reveals the deeply social aspect of our minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. He demolishes conventional definitions of success and looks toward a culture based on trust and humility. The Social Animal is a moving intellectual adventure, a story of achievement and a defense of progress. It is an essential book for our time—one that will have broad social impact and will change the way we see ourselves and the world.

The Social Animal: The Hidden Sources of Love, Character, and Achievement Specifications

Guest Reviewer: Walter Isaacson on The Social Animal

Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and of Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

David Brooks has written an absolutely fascinating book about how we form our emotions and character. Standing at the intersection of brain science and sociology, and writing with the wry wit of a James Thurber, he explores the unconscious mind and how it shapes the way we eat, love, live, vacation, and relate to other people. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach: What is the best way to build true relationships? How do we instill imaginative thinking? How do we develop our moral intuitions and wisdom and character? Brooks has always been a keen observer of the way we live. Now he takes us one layer down, to why we live that way.

--Walter Isaacson

An Amazon Interview with David Brooks

We talked with David Brooks about, among other things, Jonathan Franzen, Freud, and Brooks's own unfamiliar emotions, just before the publication of The Social Animal. You can read the full interview on Omnivoracious, the Amazon books blog, including this exchange:

Amazon.com: Speaking of Tolstoy, I bet a lot of people are going to quoting the first line of Anna Karenina to you: "Happy families are all alike. Every unhappy family is unhappy in its own way." Is there a consistency between what makes a family happy, the way that this family turns out to be?

Brooks: You know, I never bought Tolstoy's line.

Amazon.com: I didn't either.

Brooks: I didn't know many happy families that were alike. One of the things you learn is that we're all so much more complex. We all contain multitudes, so someone who might be a bully in one circumstance is incredibly compassionate in other circumstances. We have multiple selves, and the idea that we can have a very simple view of who we are, what our character is, that's actually not right.

One of the things all this research shows you is how humble you have to be in the face of the complexity of human nature. We've got a 100 billion neurons in the brain, and it's just phenomenally complicated. You take a little child who says, "I'm a tiger," and pretends to be a tiger. Well that act of imagination--conflating this thing "I" with this thing "tiger"--is phenomenally complicated. No computer could ever do that, but it's happening below the level of awareness. It seems so easy to us. And so one of the things these people learn is they contain these hidden strengths, but at the same time they have to be consciously aware of how modest they can be in understanding themselves and proceed on that basis.

A Letter from Author David Brooks

Several years ago I did some reporting on why so many kids drop out of high school, despite all rational incentives. That took me quickly to studies of early childhood and research on brain formation. Once I started poking around that realm, I found that people who study the mind are giving us an entirely new perspective on who we are and what it takes to flourish.

We’re used to a certain story of success, one that emphasizes getting good grades, getting the right job skills and making the right decisions. But these scientists were peering into the innermost mind and shedding light on the process one level down, in the realm of emotions, intuitions, perceptions, genetic dispositions and unconscious longings.

I’ve spent several years with their work now, and it’s changed my perspective on everything. In this book, I try to take their various findings and weave them together into one story.

This is not a science book. I don’t answer how the brain does things. I try to answer what it all means. I try to explain how these findings about the deepest recesses of our minds should change the way we see ourselves, raise our kids, conduct business, teach, manage our relationships and practice politics. This story is based on scientific research, but it is really about emotion, character, virtue and love. We’re not rational animals, or laboring animals; we’re social animals. We emerge out of relationships and live to bond with each other and connect to larger ideas.

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